Is Your Website Mobile?
On February 26, 2015 Google gave marketers incredible insight into changes planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) would be impacted by the mobile-friendliness of a website.
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. Recently, their algorithms for mobile search have shifted to reflect this desire. You still have time to change your website to fit within these guidelines. Here are a few tips to make your website mobile-friendly.
- Consider the Patient. Think about your desired customer and the actions they are likely to perform on your mobile site. Are they there to research you or to make an appointment? Are they looking up an address or phone number on the way to your office? Mobile search now accounts for about 60 percent of online traffic to websites, and people use their devices to complete a myriad of tasks. Consider all the possible actions patients might take from a mobile device and use these ideas to guide the planning of the mobile site and the navigation menu. Navigation should be intuitive and easy to use with fingers instead of with a mouse.
- Stay local. Unless you want to encourage medical tourism, focus your efforts on reaching patients in your local area. Many doctors make the mistake of trying to reach patients who will have to travel to their practice, but when you have potential patients in your nearby area, there is no need to make patients travel a long way to find you. Instead, optimize your website using the name of your region and/or city.
- Review your site content, page by page. The message you send out to patients makes your website’s content extremely important. It is always a good idea to review your website thoroughly, in order to be certain that your site contains no duplicate pages or content. Having duplicate pages or content can cause issues with your search engine results.
- Utilize Marketing Tools. Google Analytics is an effective and useful tool that doctors can use to track the success of their own website. Google Analytics tracks how many visitors a specific website receives, and also tracks what areas of a site receive the most hits, so doctors will truly know what works for their website- and what doesn’t.
- Blogs are effective. Since the field of healthcare is constantly changing, doctors should provide patients with useful resources and informative materials. For nearly every health condition, the patient will have questions about treatment options, medications, and diagnosis of the condition. Blogs are one of the most effective ways to provide patients with accessible, high quality information. Having an effective blog will also increase visitation to the doctor’s website.
Overall, taking time to connect with your website will allow it to drive patients to your practice. Make your website search engine friendly and work with Google to make it as mobile-friendly as possible.
Learn more about how doctors can increase their SEO: http://www.mednet-tech.com/newsletter/blogs/seo-tips-for-doctors-2
Learn more about the new Google algorithms: http://searchenginewatch.com/sew/how-to/2402354/mobile-optimization-and-the-google-algorithm-change-7-steps-to-stay-friendly#